Manufacturing 101: MVP to MFG

Your Brand. Your Voice. Your AI. A Two-Part Branding & AI Workshop Series for Small Business Owners: A strong brand identity is the foundation of successful marketing — and now, AI can help you express and scale that brand more efficiently than ever. This two-part interactive workshop series will guide attendees through building a clear brand identity and then show them how to train AI to use that identity to generate aligned, on-brand social media content and strategies. Part 1: Build Your Brand Identity *Define Your Brand: A Step-by-Step Identity Guide *Clarify your brand’s mission, voice, tone, and values *Identify your target audience and brand personality Speaker: Theresa Bloom, Director of AI U & Social Media Adviser Theresa is passionate about teaching and educating business owners on how to utilize social media for their business marketing and creating a complete digital presence for their business. She assists in choosing the right social media platforms for your business audience, creating a social media strategy and content creation. Theresa presents workshops regularly on relevant and timely social media topics as well as connecting business owners with resources to assist them with their social media strategy. Theresa is an AI U Certified Adviser as well as a Certified Business Development Advisor and member of the Illinois Entrepreneurship and Small Business Growth Association (IESBGA). She also holds a Social Media Marketing Certification.